Chief Elite Customer Officer and CMO, BlackBerry, USA
As Chief Elite Customer Officer, she leads the strategic relationships, sales, and co-sell, and customer success, including strategic product engineering, with BlackBerry’s top customers and top target customers, driving them to gain long-term competitive advantages by leveraging the breadth and depth of the BlackBerry platform. As Chief Marketing Officer, she leads marketing across channels, including public relations, social media, editorial content, branding, advertising, web, and corporate events.
Neelam is also Head of Sustainability, responsible for corporate sustainability, at BlackBerry, and has delivered the company’s inaugural ESG report and its carbon-neutral status. Additionally, she assists the CEO with some operational tasks.
Since joining BlackBerry in 2009, Neelam has held various positions based out of the company’s United Kingdom, New York, and California offices. Her responsibilities have included Brand Management, Brand Messaging, Marketing Operations, Go-To-Market Planning, Corporate Strategic Initiatives, and CEO Office Business Operations.
Neelam serves on the Board of AFCEA DC. Neelam won the FedScoop Best Bosses in Federal IT award in 2022. She holds a Bachelor’s degree, with Honors, in Business Management, from the University of Leicester and an Executive Certification in Financial Analysis from the University of California at Berkeley’s Haas School of Business.